Public Relations: The Profession & the Practice (Paperback)

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Description


Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.


Product Details
ISBN: 9780073512051
ISBN-10: 0073512052
Publisher: McGraw-Hill Education
Publication Date: June 15th, 2011
Pages: 372
Language: English