Understanding Attitudes and Predicting Social Behavior (Paperback)

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Understanding Attitudes and Predicting Social Behavior (Paperback)

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Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
Product Details ISBN: 9780139364358
ISBN-10: 0139364358
Publisher: Pearson
Publication Date: March 17th, 1980
Pages: 288
Language: English