Niche Dominance: Creating Order Out of Your Digital Marketing Chaos (Paperback)

Niche Dominance: Creating Order Out of Your Digital Marketing Chaos By V. Michael Santoro, John S. Rizzo Cover Image

Niche Dominance: Creating Order Out of Your Digital Marketing Chaos (Paperback)


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Are you inundated with calls promising a Page One ranking? Has your business been stung by poor or inadequate results because you hired the wrong resources?

Niche Dominance was written to empower small and local businesses, as well as entrepreneurs, with a commanding online presence.

By reading Niche Dominance, you will discover:
- How to transform your website into a business asset to increase revenue
- Why claiming your free online real estate is essential to your success
- The secrets behind running a PPC campaign without losing your shirt
- Why you need a social media plan that goes beyond likes and comments
- How branding yourself as an authority can help your website's search engine rankings
- How adding an inexpensive mobile solution can stop you from losing money today
- The critical questions to ask to confirm you are hiring the best digital marketing resources

With the Niche Dominance approach, you will create order out of your digital marketing chaos.
V. Michael Santoro and John S. Rizzo are Managing Partners for Globe On-Demand, LLC, an Internet technology company that provides online technical and marketing solutions for small and local businesses. V. Michael Santoro V. Michael Santoro has over 10 years of experience with both search engine optimization and content marketing. Prior experience includes senior marketing positions in both the medical device and high tech industries. He has a Masters Degree from Central Connecticut State University and an undergraduate from the University of New Haven. Additionally, Mr. Santoro was an Adjunct Professor with the Computer Science Department of Western Connecticut State University. He is also an established nonfiction author, as well as an award winning fiction author. John S. Rizzo John S. Rizzo obtained his B.S. in Business Administration from the College of Charleston and then spent three years as a consultant for's publishing group. Over the last six years, he has assisted small and local business owners with their digital marketing strategy and served in leadership positions for multiple Chamber of Commerce initiatives that impact small businesses.
Product Details ISBN: 9780982692509
ISBN-10: 0982692501
Publisher: Globe On-Demand, LLC
Publication Date: March 19th, 2012
Pages: 148
Language: English