Franchise Management for Dummies (For Dummies (Lifestyle)) (Paperback)

Franchise Management for Dummies (For Dummies (Lifestyle)) Cover Image

Franchise Management for Dummies (For Dummies (Lifestyle)) (Paperback)


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Learn what it takes to find, buy, and run a franchise -- and enjoy the rewards of being your own boss

If you've ever visited a chain restaurant and thought, "I'd like to run one of these," you're among countless would-be entrepreneurs eager to be their own boss. Franchise Management For Dummies is a hands-on guide that provides clear and concise information on the issues involved in finding, buying, operating, and ultimately growing a successful franchise business. Geared toward both novices and experts in franchising, it's an essential guide to help prospective franchisees know what to look for in a great franchisor, and to show existing franchisees what great franchisors are providing their franchisees.

Both emerging and experienced franchisors will gain an understanding about the proper methods of structuring, managing, and expanding their franchise systems. Social impact investors, donors, and NGOs can learn how franchising techniques can transform how they look at providing products and services at the base of the pyramid.

Inside you'll discover:

How to find a franchise that's right for you and the ideal location for it

Where to find quality franchisors and understand the qualities franchisors look for

How to gather information from franchisees

A franchisor's mandatory legal obligations to prospective franchisees, the franchise disclosure document (FDD), and working with franchise professionals

How to take a realistic look at your finances and what capital you'll need to buy and launch a franchise

Develop strategic advertising and marketing plans

How to find, hire, and train talented employees who will help make your franchise a success

How to make sure your franchise makes money

How to grow your business with multiple franchises

And more

Additionally, Franchise Management For Dummies includes a glossary of common franchise-related terms, ten keys to franchisee success, and the questions to ask before becoming a franchisor. Get a copy today and find out if owning and operating a franchise is the right business move for you.

Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising. Find handy resources--including sample forms, checklists, and straightforward advice at
Product Details ISBN: 9781119337287
ISBN-10: 1119337283
Publisher: For Dummies
Publication Date: April 24th, 2017
Pages: 432
Language: English
Series: For Dummies (Lifestyle)