Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health (Routledge Focus on Communication Studies) (Hardcover)

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Description


This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Ch vez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State's escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

About the Author


Isaac Nahon-Serfaty is Associate Professor and Chair in the Department of Communication at the University of Ottawa, Canada


Product Details
ISBN: 9781138656659
ISBN-10: 1138656658
Publisher: Routledge
Publication Date: September 13th, 2018
Pages: 124
Language: English
Series: Routledge Focus on Communication Studies