Motoring the Future: VW and Toyota Vying for Pole Position (Paperback)

Motoring the Future: VW and Toyota Vying for Pole Position By Engelbert Wimmer Cover Image

Motoring the Future: VW and Toyota Vying for Pole Position (Paperback)

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
ENGELBERTWIMMER is a business consultant and member of the management team at PA Consulting Group, a global management, IT and technology consulting firm. Based in Frankfurt, Germany, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies in implementing complex projects at the critical interface between scientific innovation and business; he is an expert on the car industry and works with his experienced team for manufacturers and suppliers alike.
Product Details ISBN: 9781349335244
ISBN-10: 134933524X
Publisher: Palgrave MacMillan
Publication Date: November 30th, 2011
Pages: 272
Language: English