Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Hardcover)

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution By Keith A. Quesenberry Cover Image

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Hardcover)

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Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.

Keith A. Quesenberry, associate professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University.
Product Details ISBN: 9781538138168
ISBN-10: 1538138166
Publisher: Rowman & Littlefield Publishers
Publication Date: August 12th, 2020
Pages: 492
Language: English