Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Paperback)

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Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Paperback)

By Mark Siebert, John Leonesio (Foreword by)

$21.95


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Franchise Your Growth

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever--franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:
  • Evaluate your existing businesses for franchisability
  • Identify the advantages and disadvantages of franchising
  • Develop a business plan for growth on steroids
  • Evaluate legal risk, obtain necessary documents, and protect intellectual property
  • Create marketing plans, build lead generation, and branding for a new franchise
  • Cultivate the franchisee-franchisor relationship
Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL.
Product Details ISBN: 9781599185811
ISBN-10: 1599185814
Publisher: Entrepreneur Press
Publication Date: January 12th, 2016
Pages: 304
Language: English