The mission of Emi and Matt is to inspire and empower kids around the world to learn and play through the power of reading. Mom What is that? is the conversation between a mother and her child trying to identify the letters of the alphabet through animals. The illustrations speak the language of a child who is so eager to learn the letters of the alphabet. The heart of the mother is so eager to teach her little one every letter of the alphabet animal they see. It's reading time Follow Emi and Matt on Youtube, Facebook and Instagram.