Die Fläche: Design and Lettering of the Vienna Secession, 1902-1911 (Hardcover)

Die Fläche: Design and Lettering of the Vienna Secession, 1902-1911 By Diane V. Silverthorne (Text by (Art/Photo Books)), Dan Reynolds (Text by (Art/Photo Books)), Megan Brandow-Faller (Text by (Art/Photo Books)) Cover Image

Die Fläche: Design and Lettering of the Vienna Secession, 1902-1911 (Hardcover)

By Diane V. Silverthorne (Text by (Art/Photo Books)), Dan Reynolds (Text by (Art/Photo Books)), Megan Brandow-Faller (Text by (Art/Photo Books))

$75.00


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A landmark of graphic modernism, the Vienna Secession's magazine is brought to life in a complete facsimile reprint with new essays and translations

The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others--the leading graphic artists of the Vienna Secession and the Wiener Werkst tte--Die Fl che (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.
This full-size facsimile of all 14 issues of Die Fl che lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.
Die Fl che is the first volume in Letterform Archive's facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.

Product Details ISBN: 9781736863312
ISBN-10: 1736863312
Publisher: Letterform Archive Books
Publication Date: October 3rd, 2023
Pages: 344
Language: English