Why We Fail: Learning from Experience Design Failures (Paperback)

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Why We Fail: Learning from Experience Design Failures (Paperback)

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

Product Details ISBN: 9781933820170
ISBN-10: 1933820179
Publisher: Rosenfeld Media
Publication Date: July 15th, 2013
Pages: 249
Language: English