Strategic Content Design: Tools and Research Techniques for Better UX (Paperback)

Strategic Content Design: Tools and Research Techniques for Better UX By Erica Jorgensen, Redish (Foreword by) Cover Image

Strategic Content Design: Tools and Research Techniques for Better UX (Paperback)

By Erica Jorgensen, Redish (Foreword by)

$74.24


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Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.


"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."
--Kristina Halvorson, CEO and Founder, Brain Traffic


Who Should Read This Book?
Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.


Takeaways

  • Realistically assess the current state of your content.
  • Learn how to write content research questions.
  • Create a content research study and evaluate your content&apos:'s effectiveness.
  • Identify which specific words or content elements to test. Analyze your research results.
  • Identify which specific words or content elements to test.
  • Determine which research methods and tools are ideal for your team's content research needs.
  • Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.
  • Create a content research roadmap.
  • Learn from professional content people in case studies that highlight practical examples.

Product Details ISBN: 9781959029571
ISBN-10: 1959029576
Publisher: Rosenfeld Media
Publication Date: April 11th, 2023
Pages: 320
Language: English