For the first time ever in print, Zoe York breaks down how she plans a series--something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:

- high-concept pitches

- taglines and blurbs

- world building and casts of characters

- writing the first book in a series

- finding comparable series and covers

- how to write towards future marketing

- and why ALL OF THE ABOVE should be considered before you write a single word